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Wednesday, May 03, 2006

You Prescribe Too Many Generics

I had no idea.
Although virtually unknown to consumers, the information has long been considered the most potent weapon in pharmaceutical sales— computerized dossiers showing which physicians are prescribing what drugs. Armed with such data, a drug sales representative can pressure a doctor to write more prescriptions for a name-brand medicine or fewer orders for a competitor's drug.
Actually I can't imagine personally having a problem with this. If Drug Reps want to take my office staff out to free lunch in the future because I prescribe their competitors' drug over their's then fine. However, I understand the objections to this, and I certainly think physicians should at the least be able to opt out of the databases.

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